ICELANDAIR

DINNERWARE

Objective: design an airline meal tray including dinnerware and cutlery for an existing company

 

Solution: products inspired by northern landscapes that introduce a fresh look to dining in the sky while building on Icelandair's current designs and environmentally friendly business practices

RESEARCH

  • Understanding users and the environment on planes, especially in relation to dining

  • Studying space, tray, and seat dimensions and regulations

  • Needs finding

  • Becoming familiar with the meal options on Icelandair

BRANDING

Mood Board

Inspiration for the branding came from the natural beauty of Iceland as well as from the water bottles that are currently served on Icelandair flights.

 

The geometric shapes of the icebergs on the dinnerware connect to the same line work on the tray creating a visual illusion that the icebergs are growing straight out of the tray.

Developing Graphics and Color Pallet

Testing Graphic Options on CAD Models

SILVERWARE

DINNERWARE

TRAY

FINAL PROTOTYPES & RENDERINGS

FEATURES

Silverware

  • Well balanced weight distribution

  • Stackable

  • Strong and flexible

  • Pleasing curves and facets 

 

Dinnerware

  • Natural flow from angles to curves

  • Stackable

  • Versatile sizes to use for any meal

  • High walls to minimize spills

 

Tray

  • Ergonomic for flight attendants

  • Stackable

  • Drip catch around the perimeter

  • Sized for tray tables

 

this project happened in collaboration with Kai Cowie